30 Seconds at CES Turned Into a Six-Figure PO

[benisfroms]

CES is all noise—robots whirring, LED walls screaming, reps fighting for eyeballs. I staffed a six-foot demo table with exactly 30 seconds of average visitor attention. Instead of pushing swag, I relied on a video-first digital business card (I used Blinq).

When someone paused, I said, “Scan this—sound is on.” The QR code launched a 20-second vertical clip showing our IoT sensor spotting a leak in real time. No talking heads, just action. While the video played, I answered questions and tagged each visitor in the app (“retail,” “hospitality,” “enterprise IT”).

What happened next

A facilities director from a Vegas resort watched the clip, tapped the embedded “See ROI calculator,” filled in room count, and got a savings estimate on his phone before he reached the next booth.

Because every scan landed in HubSpot with the tag hospitality, our SDR triggered a tailored drip that night—case study, pricing sheet, demo slot link.

Seventy-two hours later we closed a pilot worth $18 k ARR. Three months on, it expanded to a $120 k purchase order.

[borovfriss]

Absolutely nailed it—30 seconds is generous at CES, so having that kind of instant, visual pitch is gold. I’ve had great results using a digital business card too. The ability to include direct links to my website, LinkedIn, and portfolio means people can connect with me instantly, without digging through emails or notes later. It keeps the momentum going after that first scan.