30 Seconds at CES Turned Into a Six-Figure PO
Posted: 30 Jun 2025, 17:03
CES is all noise—robots whirring, LED walls screaming, reps fighting for eyeballs. I staffed a six-foot demo table with exactly 30 seconds of average visitor attention. Instead of pushing swag, I relied on a video-first digital business card (I used Blinq).
When someone paused, I said, “Scan this—sound is on.” The QR code launched a 20-second vertical clip showing our IoT sensor spotting a leak in real time. No talking heads, just action. While the video played, I answered questions and tagged each visitor in the app (“retail,” “hospitality,” “enterprise IT”).
What happened next
A facilities director from a Vegas resort watched the clip, tapped the embedded “See ROI calculator,” filled in room count, and got a savings estimate on his phone before he reached the next booth.
Because every scan landed in HubSpot with the tag hospitality, our SDR triggered a tailored drip that night—case study, pricing sheet, demo slot link.
Seventy-two hours later we closed a pilot worth $18 k ARR. Three months on, it expanded to a $120 k purchase order.
When someone paused, I said, “Scan this—sound is on.” The QR code launched a 20-second vertical clip showing our IoT sensor spotting a leak in real time. No talking heads, just action. While the video played, I answered questions and tagged each visitor in the app (“retail,” “hospitality,” “enterprise IT”).
What happened next
A facilities director from a Vegas resort watched the clip, tapped the embedded “See ROI calculator,” filled in room count, and got a savings estimate on his phone before he reached the next booth.
Because every scan landed in HubSpot with the tag hospitality, our SDR triggered a tailored drip that night—case study, pricing sheet, demo slot link.
Seventy-two hours later we closed a pilot worth $18 k ARR. Three months on, it expanded to a $120 k purchase order.